In 5 Unconventional UX Training Resources, we focused on specific techniques such sketching and prototypes. In this post, we show how to learn UX design focusing on psychology, research, and concepts such as software localization.
A great way to learn UX design is to delve into the psychology that informs how users think, act, and react. Midori Nediger’s article, Design Psychology: 10 Essential Experimental Principles, is directly on point with an explanation of principles such as:
Again, studying human psychology and perception is an effective way to learn UX design. Read the article and leverage these experimental principles to enhance the impact of your designs.
Early in UX Research Is Essential to Product Success author Apurvo Ghosh refers to generative and evaluative research. As the term implies, evaluative research focuses on assessing an existing product or design. In contrast:
Generative user research is key and should constitute a full-fledged discovery phase, during which you can discover and analyze users’ behavior, needs, and motivations to contribute context and insights to product strategy and design.
This distinction is critical yet often overlooked by stakeholders, product owners, and even UXers who are increasingly under pressure to deliver a great design in record speed. Often, UXers are encouraged to skip “time-consuming research,” and just crank out a design.
For those who are under such pressure but also need to learn UX design and research, Ghosh provides a brief tutorial of several research methods that can often be completed quickly:
Reach Ghosh’s article to learn how to apply these research methods to your design projects.
UX guru Jared Spool makes a persuasive case for scenarios in When It Comes To Personas, The Real Value Is In The Scenarios. He opens with a clever quote by Kim Goodwin: “Personas without scenarios are like characters with no plot.” She’s right, of course, as is Spool when he cites the risk of developing personas without accompanying scenarios. The personas end up on the shelf.
Spool lays out a formula for creating useful scenarios that bring personas to life:
Study Spool’s article to learn how to craft meaningful scenarios based on UX research. It’s a great way to learn UX Design or, rather, this critical part of the UX design process.
Landing pages and conversion are nothing new. As describe by the author, however, Conversion Centered Design, offers a useful way to learn UX design. While designers often focus on solving user-oriented problems, solving business-oriented problems is equally important. The intent is not to criticize designers or even to shift attention away from addressing the user’s needs.
The goal is simply to broaden and deepen each UX designer’s perspective: “As with all things design CCD is a hybrid between art (the visual, UX and content design) and a science (the measuring and analysing of the results).”
For example, CCD incudes basic design principles such as contrast and use of white space. CCD also draws on basic concepts in psychology such as urgency and scarcity.
CCD is not a radical idea. Rather, it merges design and science, art and psychology. Study the principles in this article to learn UX design and how to apply these principles in a business setting.
In this two-minute video Nielsen Norman Group’s Lexie Martin clearly distinguishes translation and localization. Translation converts content from one language into another language while localization makes a site culturally relevant and appropriate. It requires a deep level of adaption to the target locale. For example, visitors to starbucks.com in Japan see a dramatically different site than users based in the U.S.
When designing for users outside your home country, don’t guess. Start with the Nielsen Norman video and study the culture of the target region or country to grasp how best to adapt your designs.