Thanks to team at DesignAdvisor for this guest post about the psychology of color.
Designing a website might seem like a walk in the park, but it’s actually a pretty intricate task. While there are many factors to consider when working on your website, one aspect to focus on is color. The colors you choose have the potential to make or break your site.
Colors are about more than just aesthetics. They have the ability to create specific associations and evoke emotions which–when implemented correctly–can help boost conversions in the long run. The importance of color may be more apparent when it comes to picking out furniture, clothes, or appliances, but color is equally influential in the world of web design. Beyond personal preferences and affinities, color has the power to shape how we see a website and what emotions it provokes.
For this reason, the team at DesignAdvisor, has put together a well-researched infographic summarizing how color psychology can influence conversions. Not only that, but the graphic also offers pointers on how we can use color psychology to attract our target audience and help promote our products and services more efficiently.
The infographic contains an abundance of information on the correlation between color-choice and industry, explaining the different implications that a specific color can have. It even gives real-life examples of some of the most well-known companies and how they applied color psychology to their brand. Red, for example, is one of the most emotional colors, popular for the food, technology, transport and agriculture sectors. It’s the signature color of widely recognized brands such as Coca Cola and McDonald’s. Bear in mind that the same color can convey different meanings in in different cultures.
If you’d like to find out how you can use color psychology to increase your online presence and boost your conversions, check out the infographic below!